October 1, 2009

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Filed under: Auction Topics, Shopping Mart, Trinkets — admin @ 11:28 pm

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December 25, 2008

Your Auction Headline Or Title - The Most Important Part Of Your Auction

Filed under: Auction Topics — admin @ 7:38 pm

The words you select to describe your item will have a tremendous impact on the final price it receives or if it receives any bids at all. This is because no matter how great the item is you have up at auction, if you use words that don’t lead prospective buyers to it, no one will ever see it. You have a total of 45 spaces to use for your auction headline to get people to visit your auction, so it’s extremely important that you use each space wisely.

The vast majority of buyers search through eBay listings by entering the item they are looking for into eBay’s search engine. The main auction search engine only searches for words listed in auction titles. If a person selects a word that isn’t in your auction title, your auction won’t come up as a result of their search.

This means that by far the most important task you have when composing a title for your auction is to use words that are relevant and specific to the item you are listing. While this may seem obvious, a lot of sellers don’t do it (in fact, searching for listings in which people have ineffective or mis-spelled titles can often get you some great items which you can resell for a profit).

If you are going to spend any extra time on your auctions, thinking through the best key words for your title is where you should spend that time.

With a limit of 45 spaces, writing everything you want in the title just isn’t going to be possible. For example, say you have a consignor with a complete set of four bobblehead giveaways, sponsored by Mountain Dew, that the Minnesota Twins gave away at select home games during the 2002 season.

Although accurate, that description is way too long for the allowable number of spaces. The key is to think through an accurate description that includes everything and then taking the most important words out of that and using them.

A simple title might read “Minnesota Twins Bobbleheads”. However, that title would be ineffective because it isn’t specific enough. While there are many buyers who are looking for Minnesota Twins memorabilia and bobblehead dolls, the categories are too large and your auction will be lost among all the listings. You will have a very limited number of people who will ever see your auction.

A better title might be “2002 Complete Set Minnesota Twins Bobbleheads”. This title uses every available space and gives a specific description of what you are selling. It will also now appear in results for a narrower search.

Another possible title might be 2002 Minnesota Twins Bobblehead Bobble Head”. People searching for this item type bobblehead into the search engine, while others type bobble head. A search for one will not bring up any results for the other, so at times it’s to your advantage to list two different spellings of the same word.

Take a few minutes to think about who would want the item you are selling and, if they were searching for it, what words would they be most likely to type into the search engine.

You will find many sellers using what some call Power Words. These are words such as RARE, LIMITED, VINTAGE, UNIQUE, WOW, GREAT, WONDERFUL and AWESOME. Many sellers seem to think that using words such as these will attract more bidders to their auctions.

I”ll guarantee you right now, that no one types any of these words into eBay’s search engine. The use of words such as these does nothing but take up valuable space that could be used for words buyers do search for. Avoid them like the plague.

The same applies to the symbols so many sellers use in their headlines. They try to make their headline stand out by using symbols such as $,#, %, and @ in their auction titles. A particular favorite of many is L@@K!. Once again, all of these are a complete waste of valuable title space.

The only symbols you should ever use are & or + when their use will save you valuable title space.

Acronyms and abbreviations are another matter however. Collectors of certain items have developed their own abbreviations and acronyms for certain commonly used phrases within their specific collecting specialty. It is to your advantage to learn at least some of these.

NR, for example, means “No Reserve.” To a Star Wars collector ROTJ means “Return Of The Jedi.” Becoming familiar with some of these that are common with the type of items you sell will allow you to get more key words into the limited space which will result in more people viewing your auction.

Spend some time browsing the titles that others have created for their auctions. Look for both good and bad examples of titles. Just spending a few hours doing this and thinking about where the seller could have improved their title will help you enormously in writing titles for your own auctions.

Never forget - the first step is getting buyers to your auctions because if they can’t find them, they can’t buy anything from you.

Gary Hendrickson has been making his living selling on eBay for more than six years. He’s the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com
The Auction Rebel Blog

December 18, 2008

How to Create and Manage an “About Me” Page on eBay?

Filed under: Auction Topics — admin @ 9:11 pm

EBay enables you to create your own page which is in other words “About Me” page. Either you can use your own HTML code or else there is a simple process where first you enter page content or the information that you want to provide. Also, you can add pictures if you desire. All these can be done on a page layout selected by you from the menu. Next, is to preview your layout and content. Once you are satisfied you can click on the “submit” button. Now you can save your page. After all this eBay will then send you an email providing you your URL or website address. You are now ready to tell your friends about your “about me” page giving them this URL. Users who do not have your id will see the “me” icon near your User ID. Clicking on this link shall lead them to visit your page and hence can know about you.

After creating you need to manage your webpage. For this you might need to update it. For updating or adding new information, you can use the edit function. You have the facility to use special eBay’s HTML tags to personalize the “About Me” page. You may also add new pictures to your page by using the provided “eBay Picture Service”. In your “About Me” page you may display two pictures of 2MB size each. You even can use the uploading pictures service of eBay; the link is called “Uploading your picture to eBay”. If you have the basic knowledge of HTML, you can use the special link of HTML called “HTML tags for About Me” to personalize your page. You may even delete your “About Me” page at any point of time according to your wish by clicking on “Delete Your Page” link.

Donny Lowy runs http://www.closeoutexplosion.com an online wholesale and closeout business that supplies eBay sellers, retailers, and flea market vendors.

December 15, 2008

eBay Powersellers, What the Symbol Next to the Auction Really Means

Filed under: Auction Topics — admin @ 7:16 pm

You’re looking for that perfect office chair for the conference room and you find a listing from a seller that says “Buy with Confidence” eBay Powerseller. You have only bought from eBay twice before and have no idea what this means. You figure with all of the online scams that you comes across, it is important to buy from someone with a good reputation. But what does it mean to be a “Powerseller”?

On the eBay website, an eBay Powerseller is defined as: “top sellers who sustain a consistent high volume of monthly sales and a high level of total Feedback….with 98% or better positive rating by other eBay users. These sellers rank among the most successful sellers in terms of product sales and customer satisfaction on eBay.”

When recognized as a Powerseller by eBay, you are granted access to the Powerseller logo on things such as business cards, letterheads, advertisements and on your online listings. This adds the guarantee for your buyers that you are a reputable seller with a high positive feedback rating. eBay has rules and regulations governing the Powerseller program and keeping your feedback at a high percentage of positive rating is required to stay in the Powerseller program for all new and existing program members.

When purchasing anything on eBay, a number one concern before purchasing tends to be related to security issues. The Powerseller logo can give the eBay Store or seller the added prestige of security for your purchase.

In order to maintain the Powerseller status, one also has to keep the monthly sales volume at an established level. There are also different levels of Powersellers, gold, silver, platinum, etc. to which one can aspire. These levels are also based on the monthly sales volume of the individual seller and are determined by eBay.

Powerseller status is not easy to reach on eBay and is thought of as a respected community honor to obtain. Since eBay sellers tend to think of their sales platform as a “community” as much as an auction network, having the Powerseller Status in front of your name as an eBay seller can add the reputation desired. Helping the buyer feel comfortable with purchasing from you instead of one of the many other online competitors, eBay Powersellers, more power to you.

Amy Lieberfarb has been in the office furniture and interior sales industry for 11 years and currently runs two online websites dedicated to Office Chairs and Furniture. Providing information on how to pick the right ergonomic chair and featuring hundreds of different chairs, the site is very informative.

http://stores.ebay.com/liebswholesale

Specializing in Office Furniture and Ergonomic Chairs.

http://www.liebswholesale.com

Please see her website or other expert articles for more information on ergonomics and proper positioning. Amy is an expert in most things office chairs and is an eBay Gold Level Powerseller with years of experience and great positive feedback from all of her loyal customer base.