The Individual Guide

If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn’t spend time or money submitting to search engines because you weren’t techie enough.

Now you can optimize your search engine placement these five easy, non-techie ways. My Web site is now # 1 in Google.com and others. If you are in the top ten listings in your category (mine was book coaching) you are in good shape. This placement has put my web site URL on 4700 other sites with a link back to mine. With targeted viral marketing my sales are 30 times what I started with each month–now over $4500.

Here’s Five Ways to Get Search Engines to Boost your Ratings:

1. Makeover your signature file that goes out with every email you send. Include your fre.e report or ezine offer, your email, URL, and phone numbers plus a line with your product or service name on it. See more on this in my fre.e article “Top Ten Things to Do to Make your Signature File Sell” at www.bookcoaching.com/freearticles/article124.shtml.

2. Submit short articles to dozens of opt-in ezines who need content daily. Make a special offer in each signature file that relates to your article. Through a hyperlink, offer a free ezine with a free report by autoresponder. To get started, go to www.yahoogroups.com and subscribe to one of the opt-in ezines (no spam).

3. Rewrite your best list of key words and phrases you used for your Web site. Incorporate them into your excellent, well-edited short articles or tips. For more information go to www.goodkeywords.com or see my special fre.e report “Know Which Key Words Will Bring Targeted Visitors to your Web Site” at www.bookcoaching.com/freearticles/article-47.shtml

4. Submit to top Web sites looking for new content.. They want and need your information, because that is why people visit any site–for free information. Follow directions for each site. Many want a list of key words and a description. Others require your article by autoresponder. Four years ago, my URL was on 987 other Web sites. Today it’s on 4700. Amazing viral marketing!

5. Makeover your Web home page. Place those top key words and phrases in the top half of this page and in the links you list along the bottom or side of your page. Search engines pick up these and you receive a higher placement. For instance, my top key words include: book coaching, eBook, ePublishing, self-publishing, Online promotion, Web copywriting, Free Publicity.

Yes, you can buy key words and put paid ads in Google and Overture, but when I tried that I got almost 0 results and spent a lot of money. The above ways to boost your search engine placement are totally free. It’s a building process this viral marketing, but if you are willing to stay a while, you’ll get money results as well as becoming well known and trusted for your product or service.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, “The Book Coach Says…” and “Business Tip of the Month” at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.

When you want your brand new site to be indexed into major search engines, you usually go to their free submit page and submit your website, correct? Seems like the right thing to do, right?

Well, many people fail to realize that not submitting your site is usually better than actually submitting it.

Let, me explain.

All the search engines, or the MAJOR ones, for our discussion here have what are called webcrawlers. Now, webcrawlers are little programs that go out onto the web and search or “crawl” around looking for websites that are not already indexed into their databases.

Google search engine is a well-known engine that does this, its webcrawler “GOOGLEBOT” crawls the web looking for “non-existent” sites that are not in their index(database). To see evidence of this, look at your stats for your website and see if Googlebot has crawled your site lately, chances are it has.

– Start SideNote –
My personal experience indicates that Google actually prefers this method, crawling and indexing, rather than using their Free Submit page.
– End SideNote –

Basically if you wanna get your site indexed into Google and the Major search engines, simply post it and wait,… I realize this seems like a weird or bad idea, but take my word for it,… IT WORKS.

Another idea is that, if you already have a site that is indexed already in Google, simply put a small link to your new site toward the top of the page thats already indexed and when Google crawls your already indexed site it will automatically index your new site, since it has yet to be indexed. Easy huh?

A site map can do the same thing. In order to get all your webpages for your new site indexed simply link your sitemap of your new site as above, and when it crawls your existing site, it will index all the pages of your new site, via your sitemap.

Two points to always note: Link all your important pages into a sitemap, important pages first, and link to another already existent site, and let the major engines find your pages on their own, via webcrawling.

NOTE: The above works for FREE search engines that have crawlers, Google for example. See my previous article I wrote last week on PPC and PPI.

This article was written by Burke Ferguson of
The ACE! ezine. Burke
olds both a BSc. degree in Computer Science as well being Certified in Search Engine Optimization and Marketing Strategies. He also regularly publishes The ACE! newsletter, in which he shares his experience, methods, and knowledge with others. He can be contacted by his main website
AltaCanWeb.com or
The ACE! ezine

Driving Dealings to Your Web Site and to Your Bed and Breakfast is 2 Sides of the Selfsame Coin

Getting dealings to your website or to your motel demands good planning and lots of optimisation both for your web site and for your bed and breakfast. The optimisation for your web site will be via a repuable SEO Supporter and the optimization for your motel is mostly done by the motel itself, a working case of a Purple Cow in hotels is the Fox Hotel in Copenhagen, which got a total make over by creative people and was the home of the launching of the recent VW Fox in Denmark.

The first affair to do is to get a great address, for your site this implies finding a good PHP ISP and a good domain, for your hotel, this implies having a outstanding address in the city where your motel is located, preferable in the real core of town.

Holding a strong address for your bed and breakfast lands lots of visitants just by itself. For your website this is not so plain, you demand featured rankings in search engines and to find these you will require to do search engine optimisation. A properly optimized website will bring you loads of visitors to your web site, visitors who are potential clients at your hotel.

SEO in the traveling industry is very hard and you will need the greatest SEO Party to do the projecting and effectuation of every tasks needed in the process. You must also be conscious that Search engine optimization demands time, so solitaire is a virtue.

It doesn’t matter what kind of marketing you are involved in.

Having the most keywords for your market or niche is a surefire way to win over your competition, and that’s a fact!

The most important place to have thousands of keywords is in your pay-per-click campaigns, as you want to hit as broad an audience as possible, within your market or niche.

If you are using pagemill software to automatically build websites surrounding a particular market or niche, you know that the more keywords you have, the more pages your site will contain, and ultimately the higher pagerank and position your site will have.

Therefore, having as many keywords as possible is absolutely critical to your online success.

Luckily, there are a several free resources you can use in your quest.

3 Great And Free Keyword Resources

The most widely known resource is Overture’s Keyword Tool:

http://inventory.overture.com/d/searchinventory/suggestion/

Type in a phrase and all related searches on yahoo for the past month will be yours for the taking.

Another great resource is Google’s Keyword Tool:

https://adwords.google.com/select/KeywordSandbox

Simply type in your phrase and out comes a large list of related searches on Google.

What’s even more cool is that Google’s Keyword Tool will also give you a list of similar searches. These may not be exactly for your market, but they will be highly revelant none the less.

The Last Free Keyword Tool is Good Keywords:

http://www.goodkeywords.com/

This is actually a free piece of software that you download and install of your computer.

It’s an excellent tool for digging out even more keywords.

The Killer Keyword Resource

The all time number one keyword resource is WordTracker. It’s a paid service, but you are getting much more than what you pay for.

You can sign-up for 24 hours of access at http://www.wordtracker.com for only $7 and pump their system for as many keywords as you want!

Within WordTracker you feed their system with your main keyword, e.g. “gardening” and they will show you all related serches and phrases for the past 60 days.

What To Do Next

Once you have all your keyword lists from wordtracker, good keywords, overture and google, you simply combine them into one gigantic list.

Naturally, some of the keywords will be identical, but you will definately end up with a huge list, and depending on your market or niche you easily can go from a few hundred keywords to several thousands using this method.

How Quickly And Easily Combine Keyword Lists

There’s a new keyword tool available that will handle this task for you in seconds.

It allows you to simply paste in your various lists, and voila, you will end up with a neatly formatted and clean keyword list.

It can do a variety of other tasks, such as format your entire list for Google AdWords, adding i.e. brackets to all phrases.

Read more about this great keyword tool here:

http://www.keywordjuggler.com

I hope this article has helped you in your search for more keywords, and ultimately, more traffic and sales.

Martin Enevoldsen, a certified software engineer, specializing in developing highly useful and in demand solutions for internet marketing. Read more about his latest invention, Keyword Juggler, that is currently helping hundreds of internet marketers worldwide.